ITV is to link bonus payments for its senior leaders to the delivery of climate action targets outlined by the broadcaster.

The move is one range of climate measures announced by ITV this week, which include ensuring all programmes produced and commissioned from 2021 onwards will go through sustainable certification via BAFTA’s albert carbon calculator.

carolyn mccall itv ceo

Carolyn McCall, CEO ITV

ITV has also pledged to achieve a 100% sustainable supply chain by 2030, and to phase out petrol and diesel cars in ITV’s fleet and in on-air competitions.

According to ITV, climate action targets will be introduced for its most senior employee bonus schemes.

ITV has previously introduced diversity and inclusion targets into managers’ and leaders’ bonuses, which has seen ITV increase workforce diversity since their introduction.

ITV has also agreed to commit to the delivery of carbon emissions reductions targets as a requirement of future bank and debt capital market financings.

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The broadcaster has also pledged to ensure all ITV workers complete climate crisis training by the end of 2021 and to use ITV’s reach to support behavioural change among viewers.

ITV announced 2030 climate action targets in August last year, including the commitment to become Net Zero.

The announcements come ahead of next month’s COP26 environmental summit of world leaders, taking place in Glasgow.

Carolyn McCall, ITV chief executive, commented: “This new raft of measures shows how, at each touchpoint, ITV is working on how we can contribute to building a sustainable society, from how we incentivise senior leadership and set the terms of our debt financing, to the cars we give away in competitions.”