NBCUniversal has launched personalised broadcast experiences through its NextGen TV (ATSC 3.0) over-the-air channels on NBC- and Telemundo-owned stations in four markets.
The new product represents a significant milestone in realising NextGen TV’s full potential by introducing personalisation, hyper-localisation and enhanced content capabilities to broadcast television to improve the viewer experience and enable advanced engagement, advertising, and measurement opportunities.
The new experience – which automatically launches when viewers tune into a NextGen TV over-the-air channel – is now available on NBC- and Telemundo-owned stations in the New York (NBC 4 / WNBC and Telemundo 47 / WNJU), Los Angeles (NBC4 / KNBC), Philadelphia (NBC 5 / WCAU) and Miami (NBC6 / WTVJ and Telemundo 51 / WSCV) markets. Additional NBC- and Telemundo-owned stations, which are part of NBCUniversal Local, will soon deploy the new application in major media markets across the nation.
Read More NBCUniversal Names Mark Marshall as Linda Yaccarino Replacement
NBCUniversal and its partners are demonstrating the new product at NAB 2024 in Las Vegas.
“The launch of this innovative experience is a considerable milestone for broadcast television and demonstrates the immense potential and possibilities NextGen TV has for viewers, programmers, stations and advertisers,” said Shawn Makhijani, Senior Vice President of Business Development and Strategy & NBC Spot On, NBCUniversal Advertising & Partnerships. “We are proud to further our leadership position in ATSC 3.0 by developing this innovative product with our partners and look forward to the continued evolution of its capabilities and benefits. We are truly excited to present these enhancements to our NBC and Telemundo viewers in several top markets, with more to come.”
Created in partnership with Fincons, Ease Live (an Evertz company) and Pearl TV, features of NBCUniversal’s new product are highlighted by the ability to restart programs when joined in progress; hyper-localised elements integrated into the TODAY show; and access to personalised weather information – including radar, forecasts and meteorologist reports – and severe weather alerts. The experience also provides expanded and enhanced access to content, including clips, full episodes and alternate programming from NBC and Telemundo’s local and national news, sports and entertainment shows and events.
NBCUniversal’s new experience also expands safety controls and access to public service notifications, while enabling near-real time viewer and program metrics. The data integration delivers rich public safety alerts from both the FEMA Integrated Public Alert and Warning System (IPAWS) and The Weather Channel (TWC) customised to viewers’ locations and specific households.
NextGen TV is a free, over-the-air digital broadcast technology that utilises the internet and digital applications powered by the ATSC 3.0 broadcast standard to present viewers with enhanced video, audio and interactive capabilities.
Read More Inclusion begins in the writers’ room
No comments yet