Investment group RedBird IMI has agreed to acquire production and distribution group All3Media from its joint owners, Warner Bros. Discovery and Liberty Global, for £1.15bn.

Based in London, All3Media has 50 production labels, including Studio Lambert, Raw, Two Brothers Pictures, Silverback Films, New Pictures and Neal Street Productions, producing global shows such as The Traitors, Squid Game: The Challenge, Gold Rush, Midsomer Murders, Call the Midwife, The Tourist, Life On Our Planet and Gogglebox.

RedBird IMI to acquire All3Media for £1.15bn

Squid Game: The Challenge

The Group’s companies span the UK, US, Germany, the Netherlands, Belgium and New Zealand and produce 4,000 hours annually for linear broadcasters, VOD, social media and other digital platforms.

All3Media been jointly owned by Warner Bros Discovery and Liberty Global since 2014.

Jeff Zucker, the CEO of RedBird IMI, will become the chairman of the All3Media board. Jane Turton (CEO) and Sara Geater (COO) will continue to lead the company for RedBird IMI.

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RedBird IMI launched just over one year ago, and this is its fifth investment and its largest to-date.

Its previous investments include the scripted production company Media Res, the unscripted production company EverWonder Studios, the children’s entertainment company Hidden Pigeon Company and the digital outlet Front Office Sports.

“All3Media is one of the world’s great content companies, and this gives us an incredible platform to continue to grow our expanding portfolio,” said Zucker. “The demand for new shows and ongoing existing series, both scripted and unscripted, makes All3 a perfect fit for us. And we would not be doing this if not for the tremendous confidence we have in the outstanding All3Media management team, led by Jane and Sara.”

“Acquiring All3 is an extension of our investment thesis around pure play global content creators and owners of intellectual property,” said Gerry Cardinale, Founder and Managing Partner of RedBird. “We look forward to partnering with All3’s management team to continue accelerating their growth in Europe and the U.S. and capitalizing on RedBird’s ecosystem in support of that goal.”

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