Three services - Netflix, Prime Video and Disney+ - account for 85% of viewing time on subscription video-on-demand (SVOD) platforms in Europe, according to a new report from the European Audiovisual Observatory (EAO).

Titled ‘SVOD Usage in the European Union’, the report also found that European works accounted for 30% of viewing time on SVOD services. This comprised 21% for EU content, 9% for UK works and 1% for other European content.

2. European Audiovisual Observatory

Three streaming platforms account for 85% of SVOD viewing in Europe

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The EAO report also said the figures vary significantly in different countries. In Spain, Italy and Poland, more viewing is dedicated to European content, while in Sweden and Denmark, viewing is more geared towards US works.

The report concluded that US works are systematically overconsumed and European works underconsumed on SVOD services.

US works represented 61.2% of total hours watched. The report also noted the “modest weight of consumption” of works from other regions of the world, with international works accounting for 8.2%.

Among European works, national content is overconsumed in seven out of the nine countries of the sample, whereas EU non-national content is underconsumed in all countries.

This report is based on SVOD viewing time data provided by Goldmedia’s VOD-Ratings in nine EU countries (Denmark, Finland, France, Germany, Italy, Netherlands, Poland, Spain, and Sweden) from September 2022 to September 2023.

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