With the sustainability of streaming climbing higher on the industry agenda, Ateme is proselytising the benefits of an audience-aware approach, as Dan Patton, the company’s VP Product – Origination and Delivery, explains to IBC365.
Streaming, as everyone is now aware, is very demanding on networks and requires lots of power. Content service providers meanwhile are under pressure to keep costs low and meet sustainability goals. So how to square that circle?
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