While streaming services and media businesses are experimenting with new business models and subscription tiers including AVOD, FAST and SVOD, market competition and cost-of-living challenges means consumers are looking to trim costs and cut the number of services to which they are prepared to subscribe.
At the same time, the market’s innovative technology providers are helping streaming providers and media organisations to introduce highly flexible subscription models, intuitive fan engagement options for sports services, and AI-driven churn deflection and behaviour analytics tools that are making a big difference in long-term retention and profitability.
In this feature, Content Everywhere vendors and suppliers discuss three key aspects: which new tactics and technologies streaming companies are deploying to maximise subscriber retention and tackle churn; how AI is impacting subscriber acquisition, onboarding and retention; and what streaming businesses are doing to adapt their monetisation models to deepen subscriber loyalty and drive revenue growth...
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