From AVOD to SVOD and beyond: How to extract value from streaming

Service monetisation remains a top priority for streaming platforms in 2025, as they continue to evolve their content and platform strategies. As always, Content Everywhere companies have plenty of insights into how streaming companies are and should be looking to drive revenue, and profitability, in the months to come.

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Content Everywhere: The long and the short of it

Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.

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