 - source - Roku.jpg)
Watching TV is not supposed to be hard. It should be pleasurable, but the industry has tied itself in knots as content and platforms fragment then coalesce in the shift to streaming.
“It's easy to overstate the problems that consumers face,” says Tom Price, Director of Content Distribution at Roku. “A lot of the work we’ve done in surveys and focus groups tell us that consumers feel they've never had it so good. They've got access to all of this great content, from extremely high production value drama series to niche creator videos that they can watch on whatever device they want whenever they want.
“They've also got increasingly sophisticated televisions. It's not like they’re having to jerry-rig cables, screens and devices as before. It's all starting to merge. With that said, it’s not quite working together properly yet. It still can be a little clunky to find the show you want and there's that paradox of choice where the sheer amount of possible things to watch can be overwhelming.
“These are challenges that Roku is working on. How do you offer consumers vast choice but simplify it and help them find the right content?”
You are not signed in
Only registered users can read the rest of this article.
.jpg)
Innovation Awards: Social Impact finalists deep dive
From UN-led dialogues on AI safety and ethics to automatic broadcast-grade sign language for live streaming, the Social Impact category is a tight race. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, analyses the judging panel’s top three competitors.
.jpg)
Workflow transformation: “AI should be for reliability, not creativity”
With AI’s potential reach in broadcast and media growing all the time, David Davies speaks to leading companies about their adventures in AI and uncovers why they believe the greatest potential resides in humans’ full creative control over the new toolsets.
.jpg)
IBC Content Everywhere: AI gets a reality check at IBC2026
From increasingly sophisticated monetisation strategies to progressively flexible business models, Content Everywhere companies map AI’s influence on the media industry and reveal their technological forecasts for IBC2026.
.jpg)
Content Everywhere stages: Groundbreaking tech and real-world results converge
IBC2026’s Content Everywhere hub in Hall 5 will host nearly 200 exhibitors showcasing multi-platform delivery and monetisation innovations, alongside two stages of panel discussions and live demonstrations.
From AI production to immersive media: European innovators to watch at IBC2026
From generative production and AI-powered post-production to content discovery, immersive experiences and next-generation imaging, a group of EIT Culture & Creativity-backed ventures arriving at IBC2026 offers a snapshot of where European media innovation is heading next.
.jpg)
