 - source - Roku.jpg)
Watching TV is not supposed to be hard. It should be pleasurable, but the industry has tied itself in knots as content and platforms fragment then coalesce in the shift to streaming.
“It's easy to overstate the problems that consumers face,” says Tom Price, Director of Content Distribution at Roku. “A lot of the work we’ve done in surveys and focus groups tell us that consumers feel they've never had it so good. They've got access to all of this great content, from extremely high production value drama series to niche creator videos that they can watch on whatever device they want whenever they want.
“They've also got increasingly sophisticated televisions. It's not like they’re having to jerry-rig cables, screens and devices as before. It's all starting to merge. With that said, it’s not quite working together properly yet. It still can be a little clunky to find the show you want and there's that paradox of choice where the sheer amount of possible things to watch can be overwhelming.
“These are challenges that Roku is working on. How do you offer consumers vast choice but simplify it and help them find the right content?”
You are not signed in
Only registered users can read the rest of this article.
IBC Accelerator: Agentic automation for the archive
Despite the availability of hundreds of generative AI tools, pre-production environments are still struggling to find a semantic archive search solution that is technically feasible and effective in the real world. Enter FRAMES.
Branded entertainment: Money, freedom, and audiences unite
As traditional broadcasters battle decreasing budgets and attention spans, brands have come to the fore as collaborators in an increasingly lucrative and creatively fertile strand of the media business.
 (1).png)
IBC Accelerator: Scaling the future of immersive festival experiences
Stepping beyond the screen, this IBC Accelerator project has set out to meld immersive technology and audience interaction into an entirely new form of audience engagement.
Content Everywhere: From AI promise to commercial reality
If IBC2025 was defined by conversations about artificial intelligence’s transformative potential, the past 12 months have been about proving where it can deliver tangible business value. CE exhibitors now describe a market that has become more pragmatic.
IBC Incubator: Connecting context for end-to-end agentic production
After years of AI experimentation, this year, the IBC Incubator plans to birth a single, agentic brain that can hold every bit of a story’s context from conception to distribution.
.jpg)
