Is ORS and Insys’ Big Blue Moonshot a Sign of Service Provision to Come?

Big Blue Marble is a new joint venture between ORS Group and Insys Video Technologies, whose mission is to ‘create a connected world where accessing media is simple, secure, and inclusive for all’. At a time when global demand for digital video is on the rise and broadcasters seek new ways to diversify their revenue streams, does such a proposition meet the moment? James McKeown finds out.

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IBC Content Everywhere: Personalisation and the role of AI

As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.

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