Amazon is to roll out advertisements on Prime Video in Brazil, India, Japan, the Netherlands, and New Zealand in 2025.
It follows the introduction of ads on Prime Video in major markets such as the US and the UK at the beginning of 2024.
Amazon said the move would support the creation of content and help brands of all sizes connect with new audiences in new countries.
Its slate of original series and films from Amazon MGM Studios includes Reacher, The Lord of Rings: The Rings of Power, The Summer I Turned Pretty, Road House and The Idea of You, as well as licensed movies and series.
“We’re excited to offer more brands, in more countries, the opportunity to engage with Prime Video audiences alongside award-winning series and movies, fan favourite titles, and live sports in 2025,” said Alan Moss, Vice President of Global Ad Sales at Amazon Ads. “
Prime Video ads are currently offered in Australia, Austria, Canada, France, Germany, Italy, Mexico, Spain, the UK, and the US. All regions also offer customers the choice of an ad-free option for an additional fee.
You are not signed in
Only registered users can comment on this article.
US judge calls Trump’s defunding of public broadcasters "unlawful"
A federal US judge has ruled that an executive order by President Trump to defund public broadcasters NPR and PBS violated the First Amendment and is "unlawful and unenforceable."
Canal+ appoints Chief Data and AI Officer
Anne Laure Tingry has been appointed Chief Data and AI Officer of French pay-TV group Canal+.
Bangkok to host first-ever Eurovision Song Contest Asia in 2026
The Eurovision Song Contest is to launch its first-ever Asia edition, with Bangkok selected as the Host City for its inaugural edition.
Broadcasters call for programmable 5G connectivity
A collection of broadcasters and technology suppliers has called on mobile operators to enable standardised, interoperable, quality on-demand (QoD) network application programming interfaces (APIs) for live 5G broadcasts.
Jonathan Newman becomes UKTV’s Chief Commercial Officer
UKTV has formally appointed Jonathan Newman as Chief Commercial Officer, and David Swetman as Director of Content Partnerships and Sales for the UK and Ireland at UKTV and BBC Studios.
