The Walt Disney Company and ITV have unveiled a first-of-its-kind initiative to carry a selection of shows from each other’s UK streaming services in a bid to attract new audiences.
Starting 16 July, a promotional selection of shows and movies from Disney+ and ITVX will be available to viewers on both platforms.
.png)
The agreement will allow ITV and Disney to showcase their content to each other's audiences, extending the reach of Disney+ and ITVX shows.
Disney+ customers in the UK will be able to stream ITV’s scripted and unscripted content including Mr Bates vs The Post Office, Spy Among Friends, selected series of the reality hit Love Island, and the first series of Karen Pirie, coinciding with the second series premiere in ITVX.
At the same time, ITVX viewers will be introduced to Disney+ shows and movies such as the first seasons of The Bear, Andor, Only Murders in the Building, The Secret Lives of Mormon Wives and The Kardashians, plus family shows Lilo and Stitch: The Series and Phineas and Ferb.
The agreement builds on an existing relationship between Disney and ITV. ITV is the free-to-air home for Disney+’s Renegade Nell, and the forthcoming Under the Bridge, while ITV Studios is the producer behind Disney+ shows including Rivals (Happy Prince), Suspect: The Shooting of Jean Charles de Menezes (Etta Pictures in association with KDJ Productions), and the return of Blind Date (So TV & Stellify Media).
Joe Earley, President, Direct-to-Consumer, Disney Entertainment said:
“We are proud of this innovative collaboration with ITV, which will allow us to bring Disney+ customers some of the UK’s favorite and buzzworthy shows and encourage ITVX viewers to discover some of Disney+’s award-winning series and blockbuster films.”
Kevin Lygo, Managing Director of Media and Entertainment, ITV said:
“This mutually beneficial alliance allows us to show our complementary audiences a specially selected collection of titles, regularly updating, that gives a flavour of the range in our respective offerings. For us, this deal means even more great content for viewers on ITVX, and even more opportunity for viewers to find and enjoy our distinctive titles and services.”
Macquarie to sell Arqiva stake for £16.5m
Macquarie Asset Management has agreed to the sale of its 26.5% stake in broadcast infrastructure firm Arqiva for £16.5m.
Banijay UK beefs up in-house post operations
Banijay UK will increase its in-house post-production capabilities by launching new facilities in London, doubling capacity in Glasgow, and investing in Manchester.
Spain’s LaLiga agrees €5.25bn football rights with Telefónica and DAZN
Spanish football league LaLiga has agreed a new set of domestic media contracts for more than €5.25bn, with Telefónica and DAZN retaining rights from 2027 to 2032.
BBC remains popular but “must take a firmer grip” in crises, says Ofcom
Despite funding pressures and a rapidly changing media landscape, the BBC remains popular with audiences, with 83% of UK adults using its services weekly, according to media regulator Ofcom.
TikTok and YouTube trigger influencer boom among older audiences
Older internet users are fuelling the growth of influencer videos, according to new research from Ampere Analysis, which shows that half of 55- to 64-year-olds now watch influencer content every week.
