Saudi Arabia’s SURJ Sports Investment is to acquire a minority stake in sports streamer DAZN.
SURJ is the sports investment arm of Saudi Arabia’s sovereign wealth fund PIF, and is reported to be investing $1bn in DAZN.
As part of the agreement, SURJ and DAZN will launch DAZN MENA, a joint venture that will help broaden fan’s access to live and on-demand sports content.
In a statement, SURJ said that DAZN provides it with an official streaming and broadcast partner for both live and on-demand content to showcase Saudi sport and Saudi-based events to a global audience. DAZN is available in more than 200 markets worldwide.
Under Crown Prince Mohammed Bin Salman, Saudi Arabia has invested heavily in sport to help diversify its economy, soften its image and attract tourists. It is set to be the home of the FIFA World Cup 2034.
Danny Townsend, CEO at SURJ Sports Investment, said: “DAZN has established itself as the global sports platform of choice, and this is a really exciting opportunity to build on DAZN’s significant successes in recent years by bringing more sports to fans and audiences around the world.
Shay Segev, CEO of DAZN, added: “This investment will help SURJ achieve its mandate of driving fan engagement, encouraging sports participation and unlocking game-changing opportunities, and further showcasing the region as a destination for world-class sports.”
You are not signed in
Only registered users can comment on this article.
IBC x Google Cloud Hackfest Dry-run Lights Up London and Dublin
The IBC x Google Cloud Hackfest Supported by Formula E kicked off in London Friday July 4 with a stellar cast of ITV, Sky, Channel 4 and RTE engineer teams, supported by Google coaches.
IBC2025 Conference to tackle M&E industry’s business-critical challenges
Running across three days, from 12-15 September, the IBC2025 Conference is set to welcome visionary speakers, industry leaders and innovators to tackle some of the biggest talking points across the media and entertainment industry.
BBC tells senior staff to step back following Glastonbury row
The BBC has reportedly told a small number of senior staff to step back from their day-to-day duties on music and live events in the wake of the Glastonbury broadcast of Bob Vylan's controversial set.
Netflix in talks with Spotify about live music events
Netflix has held reportedly talks with Spotify about collaborating on music-focused live events projects as both streaming platforms seek new offerings to drive growth.
Netflix rolls out AV1 Film Grain Synthesis for classic movies
Netflix has begun rolling out AV1 Film Grain Synthesis (FGS) streams across its catalogue, a move the platform says will allow it to preserve the artistic integrity of film grain while optimising data efficiency.
.jpg)
