The XR Sports Alliance (XRSA) has announced its third cohort of members including MLSE, Vegas Golden Knights, Pro Climbing League, FansXR, Focal Point VR, and Nexus Studios, bringing the total member count up to 22.
The XRSA is a strategic initiative designed to accelerate time-to-market and commercialisation of XR sports services by collaboration between its members. Its founding members are Accedo, Qualcomm Technologies and Host Broadcast Services (HBS).
Michael Lantz, CEO of Accedo Group, said: “With this latest cohort of members, the XR Sports Alliance adds new testbed opportunities and capabilities—from immersive video capture to interactive fan engagement and gamified experiences. As the XRSA grows from strength to strength, these new members will further advance our mission to build frameworks for XR sports services through deep collaboration across technology, media, and sports organisations.”
The XRSA said its experimentation framework has now been deployed for the first time with E1, the world’s first all-electric race boat championship. The deployment served as a testbed to explore how immersive XR content can enhance fan engagement and create new monetisation opportunities across live sports—testing over 20 different immersive camera angles to capture the action in entirely new ways.
Sky unveils plans for major redevelopment of Livingston campus
Sky has confirmed plans for a major investment in an expanded Scottish office in Livingston, having submitted a full planning application.
Christian Vesper steps down as Fremantle’s global drama and film CEO
Christian Vesper is to step down from his position as CEO of Global Drama and Film at production and distribution group Fremantle.
WPP launches single global production platform
Ad agency group WPP has launched a single production brand, WPP Production, to house its global production capabilities and teams.
Base FX opens London studio
Base FX, one of Asia's leading visual effects and animation studios, has opened a London studio as part of a strategic expansion into the European market.
Lesley Mackenzie to become Chair of DTG
The Digital TV Group (DTG) has appointed Lesley Mackenzie to take over in April 2026 as Chair of the association for British digital television broadcasters. Mackenzie will succeed Simon Fell in April 2026, who is stepping down after serving the maximum term permitted under the DTG’s constitution.
