Focus on retention as generational differences intensify

Broadcast organisations and vendors are having to put more emphasis on retention of talent as millennials evince a diminished desire to stay at any one company for an extended period, writes David Davies.

There has been considerable discussion in recent years about the challenges involved in acquiring sufficient production, engineering and technical staff. Competition for top talent is intense, and despite the welcome explosion in new training enterprises and initiatives, there is a lingering question mark over the ability of the industry to furnish itself with the next generation of chief engineers and system designers, among other key roles.

Indeed, the state of the recruitment crisis was underlined strongly by the IABM’s Talent Shortages in MediaTech report, published in June, which showed that 80% of members are still struggling to recruit people into engineering and technical roles. It’s a troubling figure that should be a wake-up call for anyone still harbouring complacency about the availability of broadcast skills...

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