Sustainable stories: embracing decarbonisation as a progressive strategy

The need for organisations across M&E to address historic failings in terms of diversity and inclusion (D&I) has become increasingly salient during the last decade. Whilst the global spotlight has inevitably tended to be on the situation within the large content creators, there has also been a recognition within many media technology companies that a comparable pathway must be identified as a priority.

For the more forward-looking enterprises, D&I is being pursued as part of a broader progressive strategy that, for instance, also recognises that the way businesses operate has to change for environmental reasons.

All of the key vectors have aligned

Giving substance to the notion that some of the companies engaged with the most cutting-edge areas of technology are among those embracing sustainability goals most fervently is Moments Lab. Formerly known as Newsbridge, the company recently rebranded to better encompass its vision and mission, which it describes as “harnessing the power of multimodal and generative AI to eliminate...