UK producers organisation Pact has endorsed the Call It! App, which aims to create a safer and fairer working environment for producers and their employees.
With the guarantee of anonymity, the Call It! App is a data collection and signposting tool that creates a psychologically safe space for workers to share their experiences in the workplace.
The app was founded by three industry freelancers – two producers and a director – and is not-for-profit. Pact will be promoting the app to its 700+ members at a discounted rate.
The app is able to ask everyone working on productions, “How were you treated at work today?”
It aims to build trust between workers and project leadership, opening lines of communication. There is the option to monitor concerns regarding health and safety, safeguarding and working conditions. It can also measure and prevent bullying and harassment on productions or within companies.
Furthermore, it can support teams by signposting discreet, confidential mental health services at partner organisations.
The move comes amid ongoing concern about mental health and wellbeing within the TV and film industries.
Pact Deputy CEO and Director of Legal and Business Affairs, Max Rumney, said: “Pact Council recently approved the endorsement of the Call It! App, as part of its ongoing work to achieve a safer and fairer working environment for members and their employees. We would encourage all members to consider signing up to the app and taking advantage of the Pact member discount”.
You are not signed in
Only registered users can comment on this article.
Expanded Future Tech to showcase the very best in innovation, technology and talent
After a successful debut in 2025, Future Tech returns to Hall 14 of the RAI this year, with more features, more innovation and more of the technologies shaping the next era of media and entertainment.
EU approves Paramount's WBD acquisition with conditions
The European Commission has approved Paramount Skydance’s proposed $110bn acquisition of Warner Bros. Discovery.
Isabel Davis to become Director of BFI Filmmaking Funds
The British Film Institute (BFI) has named Isabel Davis as Director of its BFI National Lottery Filmmaking Funds.
Netflix uses GenAI on 300 titles in 2026
Netflix has revealed that nearly 300 titles on its platform have used generative AI, from early concept stages and pre-visualisation through to post-production and release.
Poppy Dixon appointed BBC Head of Documentaries
The BBC has appointed former Sky executive Poppy Dixon as its Head of Documentaries.


