Vimeo sold to Brightcove and WeTransfer owner Bending Spoons

As part of the deal, Vimeo shareholders will receive $7.85 per share in cash – a 91% premium over Vimeo’s average share price over the past six months. 

The transaction, which was unanimously approved by Vimeo’s board of directors, is expected to close in the fourth quarter of 2025. It will see Vimeo become a privately held company. 

Bending Spoons had been in talks with banks about financing a potential takeover of Vimeo as far back as March 2024, according to Bloomberg. 

Vimeo was spun off from Barry Diller’s IAC/InterActive Corp. in 2021 and has since lost nearly 90% of its market value. It has faced strong competition from YouTube for mass audiences, and smaller, often cheaper rivals competing aggressively for professional and enterprise clients. 

Luca Ferrari, CEO and Co-Founder of Bending Spoons, said: “Vimeo is a pioneering brand in the video space, serving a passionate, global community of creators and businesses. At Bending Spoons, we acquire companies with the expectation of owning and operating them indefinitely, and we look forward to realising Vimeo’s full potential as we reach new heights together.” 

Ferrari added: “In particular, after closing [the deal], we’re determined to make ambitious investments in the US and other priority markets, and all key areas of the business, spanning both the creator and enterprise offerings. We'll focus on achieving even more stellar levels of performance and reliability, bringing advanced features to more customers, and continuing to release powerful and responsible AI-enabled features.” 

"Bending Spoons has tremendous respect for the Vimeo team, our customers, and the creator community we serve,” said Philip Moyer, CEO of Vimeo. “Luca and his team are committed to expanding our product across all segments: Self-Serve, OTT/Vimeo Streaming, and Vimeo Enterprise. We are excited about this partnership, which we believe will unlock even greater focus for our team and customers as we continue to strive towards our global mission to be the most innovative and trusted video platform in the world for businesses." 

Video technology provider Accedo recently announced a new collaboration with Amazon Web Services, Brightcove and New Relic to support its dedicated OTT managed service that it said is designed to reduce complexity and risk for OTT service providers. Discover more here.