Adobe unveils transitions for compelling content and Premiere for iPhone

Premiere Pro subscribers gain access to over 90 new effects, transitions and animations, live audio waveforms and quality enhancements. After Effects has a Quick Offset tool for highlighting and shifting keyframes or layers with a single click-and-drag. Frame.io offers account-level metadata for asset organisation, automated workflows with APIs and connectors, captioning in seconds and enterprise-grade security for sharing.  

The new Premiere Pro transitions are the result of Adobe’s acquisition of Film Impact and include dissolves, blurs, wipes, earthquake, glitch, distortion, VHS damage, ad chaos and kaleidoscope sequences. New animated transitions and 3D motion graphics keep motion work within Premiere Pro, while glows, blurs and echoes add photorealistic bokeh, volumetric rays, glowing halation, warps, vignettes and glints. A ‘Surprise Me’ button previews effect or transition variations for ideation. 

Meagan Keane, Principal Product Marketing Manager for Adobe Pro Video, said: These new innovations and upgrades reflect an ongoing dialogue with our community to ensure that we're always improving our core workflows, delivering stability and performance and quality of life improvements while bringing more value to our tools. Ultimately, all of this is in service of helping our customers focus on what matters most to them, telling vivid, compelling stories.” 

Announcing the free Premiere for iPhone app, Keane said creators will have access to pro tools like Firefly generative AI and enhanced speech, as well as Adobe fonts and libraries of free creative assets. Users only pay when they need generative credits or Adobe Cloud Storage. 

“We believe editing the perfect video should be within reach for everyone. It should feel effortless, and it should move as fast as you do,” said Keane. “We plan to rapidly ship new features and updates based directly on community feedback as users dig in and start using the app.” 

Premiere on iPhone is available for pre order in the iOS App Store, and Keane said Premier for Android is in development. 

Stand Number: 7.B35,13.D501 

Company: Adobe