ISE 2025: AI, cloud and virtual production dominate trends at ISE 2025

What were the emerging and dominant trends at ISE 2025? IBC365 spoke with key figures from the M&E and proAV industries to discover what technologies were prevalent at this year’s show. Looking forward, work continues on the adoption of AI to automate tools and processes but more immediate priorities are arguably driven by the maturity of IP workflows and standards, as well as new possibilities brought about by virtual production technologies.

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IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"

Media Cartographer Evan Shapiro will present his latest findings on the Creator Economy at IBC2026, during two sessions on 12th September. To celebrate, IBC365 has released a special four-part interview with reporter Sarah Burbedge, shot during IBC2025, where they discuss the state and direction of the legacy media industry as it faces down a host of new challenges from YouTube, Instagram, and TikTok.

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