Pormezz

Creator economy comes to enterprise: What does broadcast AV really mean today?

As video becomes a core enterprise capability, broadcast AV is being redefined. It’s less about better hardware and more about network-native, production-grade media systems that can scale, are interoperable and operate reliably inside modern IT environments.

For much of the past decade, the language of the creator economy has been defined by social platforms, influencers, and independent media businesses. Yet, quietly, the same forces have been reshaping large organisations. 

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IBC Content Everywhere: Cloud adoption reaches a critical point

The adoption of cloud-based working practices is an ongoing process within the Content Everywhere industry. While most streaming companies have embraced the cloud, there have been concerns in the past about a lack of strategic focus and whether providers are adopting cloud-native solutions rather than relying on virtualised or cloud-ready solutions.

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