.jpg)
FIFA may have earned a reputation for strictly controlling the press, but its access-all-access approach to creators this summer has set a new bar for social media engagement in sports.
You are not signed in
Only registered users can read the rest of this article.
 SR.jpg)
The end of MrBeast? Why 100 micro‑influencers are more effective than one mega‑influencer
The number one creator in the world is MrBeast, right? Wrong. It is Blair Imani who tops the 100 Creators on the Planet, according to the Affinity Score unveiled exclusively at IBC.
.jpg)
The journey to AI: Tim Forrest on making ITN’s archive ready for the future
In preparation for his IBC2026 conference session, Tim Forrest, Head, Content Delivery, Commercial Innovation, ITN, argues that AI’s value really lies beyond the hype and inside the archive.
 (2).jpg)
ScreenSkills research: AI, job losses, and the skills gap
IBC2026 session report: Over half of this industry’s workforce is currently out of work in the UK, according to recent research by ScreenSkills.
.jpg)
IBC2026: What to look out for on Day 2
Day two at IBC2026 has arrived, with the opportunity to hear from the industry’s leading media and entertainment experts and gain a glimpse of the future.
.jpg)
Women’s football drives innovation as league expands
IBC2026 session report: The Women’s Super League’s (WSL) rapid growth globally is forcing the organisation to rethink how it distributes and commercialises its content, said Zarah Al‑Kudcy, Chief Revenue Officer, WSL.
.jpg)
.jpg)
.jpg)