If there is a single takeaway from NAB 2026 it’s that the broadcast media industry is rebalancing. The centre of gravity is shifting, the customer base is diversifying, and the definition of “media” is expanding across sectors.
The International Association of Broadcast Manufacturers (IABM) reflected this by changing its five decades old brand to IAMT, standing for the International Association of MediaTech.
In its annual ‘State of Media Tech’ report unveiled at the show, the IAMT revealed that...
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IBC2026: What to look out for on Day 3
As day three of IBC2026 begins, the expert insights are in full flow, revealing groundbreaking technology demonstrations and discussions across the industry.
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The end of MrBeast? Why 100 micro‑influencers are more effective than one mega‑influencer
The number one creator in the world is MrBeast, right? Wrong. It is Blair Imani who tops the 100 Creators on the Planet, according to the Affinity Score unveiled exclusively at IBC.
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The journey to AI: Tim Forrest on making ITN’s archive ready for the future
In preparation for his IBC2026 conference session, Tim Forrest, Head, Content Delivery, Commercial Innovation, ITN, argues that AI’s value really lies beyond the hype and inside the archive.
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Creators: The new sports gatekeepers
FIFA may have earned a reputation for strictly controlling the press, but its access-all-access approach to creators this summer has set a new bar for social media engagement in sports.
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ScreenSkills research: AI, job losses, and the skills gap
IBC2026 session report: Over half of this industry’s workforce is currently out of work in the UK, according to recent research by ScreenSkills.
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