Apple TV has aired a live Major League Soccer (MLS) match captured exclusively on iPhone 17 Pro, marking the first time an iPhone has been used to capture the entirety of a major professional live sporting event broadcast.
Developed in partnership with MLS, the broadcast of the LA Galaxy vs. Houston Dynamo FC match streamed live on Apple TV on 23 May 2026 from Dignity Health Sports Park in Carson, California.
iPhone 17 Pro captured live footage throughout the match, including team warmups on the pitch, player introductions, in-net goal angles, and the atmosphere inside the stadium. Cameras were positioned throughout the venue.
Apple TV first incorporated iPhone into a live sports broadcast workflow during a September 2025 “Friday Night Baseball” match between the Boston Red Sox and the Detroit Tigers, using iPhone 17 Pro to capture select moments from the game.
Apple then expanded the use of iPhone across additional sports broadcasts – including the MLS Cup presented by Audi in 2025 – before further integrating the technology into the regular production rotation for “Friday Night Baseball” and MLS broadcasts throughout the 2026 season.
Adrian Pennington recently investigated how vertical video is rapidly evolving real-time engagement in live sports entertainment. Discover more here.
 (1).jpg)
BBC licence fee could extend to streaming services
The BBC licence fee could be extended to online streaming services such as YouTube, Netflix, Amazon, and Disney+, according to reports.
 (1).jpg)
Netflix names Peter Rice as Chief Content Officer
Netflix has named veteran Hollywood executive Peter Rice as its Chief Content Officer. In this role, he will be responsible for the streamer’s content in all regions across scripted and unscripted series, film, and live events.
/2. Channel 4.jpg)
Channel 4 launches instant advertising platform
Channel 4 Sales has launched Instant Re4ch, an advertising proposition intended to offer prioritised planning across Channel 4 Sales' portfolio, guaranteeing peak spots across Channel 4, Paramount, and UKTV channels on the same evening.
.jpg)
Netflix scores exclusive rights to 2030 World Cup in Spain
Having secured exclusive rights in Spain and Andorra to the 2030 World Cup, Netflix will show the men's football tournament for the first time.
 (2).jpg)
Ben Frow, Head, Channel 5, to step down
Ben Frow will step down as Paramount UK’s Chief Content Officer next year, after 14 years of overseeing Channel 5 and its digital brands.
.jpg)
.jpg)
