ProSiebenSat.1 sells US creator business

According to the company, this transaction is intended to refocus its attention on its entertainment business in the Dach region. The sale covers the US companies Studio71 GP and Studio71, LP including all subsidiaries. However, Studio71’s operationally independent business in German-speaking countries remains part of the ProSiebenSat.1 Group and is not subject to the sale.

Studio71 US was founded in 2011 under the name Collective Digital Studio and has been part of the ProSiebenSat.1 Group since 2015. The company operates an extensive content creator network and a podcast business in North America. Studio71 US supports content creators and podcasts, particularly in the areas of social media management, video content syndication, production, and content monetisation. In fiscal year 2025, the company generated revenue of €246m.

Headquartered in Los Angeles, Fixated offers end-to-end solutions in talent management and content production, helping creators expand their reach, diversify revenue streams, and scale their businesses through brand partnerships and multi-channel strategies.

As a consequence of the sale of Studio71 US, ProSiebenSat.1 has updated its revenue outlook for the current financial year and therefore expects a moderate decline in group revenues (2025: €3,675m). On an organic basis – i.e. adjusted for currency effects and portfolio changes – ProSiebenSat.1 continues to expect slight revenue growth. 

At IBC2026, ProSiebenSat 1 PULS 4’s Thomas Gruber and Fremantle’s Jens Richter explored how broadcasters can survive and thrive in an AI-driven, social media-saturated landscape. Discover more here.