The convergence of AV with traditional broadcast explains why more visitors and exhibitors at ISE 2024 are spanning both worlds, reports Adrian Pennington.
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Broadcast and proAV technologies are converging, creating flexible experience centres that can serve remote and on-demand audiences from shared production infrastructure.
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As audiences move between television, mobile, social, and immersive platforms, media organisations must create connected experiences that expand engagement without multiplying production costs.
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As the number of services and viewing options has grown, audiences have more choice than ever. Yet, for viewers, finding something to watch is often still an exercise in frustration.
Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
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