Aurora Media operationalised software‑defined broadcast for the WSL

Software‑defined broadcast is a confidence issue, not a technology problem

Broadcasters everywhere are facing the same pressures: rising production demands, distributed workflows, sustainability targets, and the need to scale without endlessly expanding hardware footprints or cost. Software-defined operations offer a route out of the impasse – but there’s a problem. 

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IBC2026: What to look out for on Day 4

IBC2026: What to look out for on Day 4

As the final day of IBC2026 draws near, visitors seize the last opportunity of the year to network, solidify partnerships, and soak up the last of the available innovative learnings across IBC2025’s 14 halls

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