Brad Pitt’s production company Plan B has launched a European subsidiary, Plan B Europe.
Based in London, Plan B Europe is headed by British Producer and Executive Ed Macdonald. Macdonald joins from Clerkenwell Films, where he worked on The End of the F***ing World and Baby Reindeer.
Adolescence. Source: Netflix
Plan B said its new European base will particularly focus on the production of premium series in the UK and across Europe.
Plan B’s recent releases include films F1, Beetlejuice Beetlejuice, Nickel Boys, and Mickey 17, as well as television series Adolescence, Three Body Problem, and Lego Masters.
Plan B is part of the European production and distribution group Mediawan.
Explaining the choice of the UK as its European base, Plan B cited the “UK’s unique position as a bridge between the American and European industries and as one of Europe’s most attractive hubs for film and TV funding.”
Brad Pitt, Dede Gardner and Jeremy Kleiner, Plan B’s leadership team, commented: “We are thrilled to expand Plan B’s footprint in Europe by bringing Ed Macdonald on board. Building on our artistic ambition, we’re excited to deepen our commitment to premium television and to explore new creative partnerships across the UK and Europe. With Ed’s exceptional track record and the support of Mediawan group, we look forward to captivating audiences around the world with ambitious new series.”
Macdonald added: “I’ve long admired Brad, Dede and Jeremy’s instinct for eclectic, resonant stories. I look forward to working alongside them to establish the company’s European division, with the support of Mediawan and their nurturing, producer-led ethos. I can’t wait to start this new chapter, to build upon Plan B’s legacy and to keep doing what I love – making vivid, high-quality television with the most talented storytellers in the world.”
IBC launches study to map the media technology talent pipeline
IBC has launched How Did You Get Here?, a study designed to better understand how people enter and build careers in media technology.
Netflix kicks of landmark distribution deal with France’s TF1
Leading French broadcaster TF1’s live channels and streamer TF1+ are now available on Netflix’s platform in France following a landmark distribution deal between the two companies.
UK government sets out plans to give prominence for PSB news on social media
The UK government has set out plans to make social media platforms such as YouTube and Facebook give greater prominence to news from public service media.
Warner Bros. Discovery teams with AWS for agentic AI ad-tech
Warner Bros. Discovery (WBD) has partnered with cloud provider Amazon Web Services (AWS) to develop its next-generation advertising experiences built with AWS agentic AI.
Active International picks Comcast Technology Solutions
Comcast Technology Solutions (CTS) has announced that Active International, the global media and corporate trade group, is using Comcast AdFusion to modernise and scale its broadcast ad traffic and creative distribution operations.



