Volumetric capture is “a new form of photography” that records reality in a way that makes it ideal for all of today’s deliverables, from interactive headset to cinema screens, according to Neirin Jones, Director and DP, Prism AI.
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Sharing his workflow on the Red stand at IBC, Jones described how he used a 75‑camera Red V‑Raptor X array shooting at 8K using Nikon lenses to shoot a music video for DeathbyRomy. It allowed him to capture an authentic live performance, then place it on a concert stage as well as within “a crazy, electronic otherworld”, using camera moves that would be impossible in reality.
Jones has been interested in the IBC sessions on AI, but says he values the reality of volumetric capture and thinks “there will be a craving in the market for reality”.
“What we're doing is capturing reality,” he said. “It's definitely not generative AI, and I think that's its biggest selling point.”
He’s currently in talks with a headset company that wants to put his video on every headset they sell as a demo.
Stand Number: 11.C35
Company: www.red.com
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One view to sync them all
A multiservice AV sync tool on show from Bridge Technologies offers sample-level accurate synchronisation assessment within the VB440 production probe.
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Statmux boosts multi-stream encoding
Spin Digital is previewing the latest features and improvements to its HEVC and VVC encoders At IBC, for VoD, Live and Ultra-low-latency applications, including new functionality for its Spin Enc Live encoder.
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Adobe Premieres Generative Media Tool for Creators
Premiere’s Generative Media Tool launched at IBC with its first two publicly available features, Generate Video and Generate Sound Effects, and with Generate Music and Generate Soundscape in beta.
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Streaming gets smarter on revenue, Evergent demonstrates
AI is moving from experimentation into products “actually being experienced by customers” according to Evergent, with streaming platforms moving beyond one-size-fits-all subscriptions.
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AI Insider puts data to work
AI Insider has been launched at IBC2026, an AI-powered agent designed to turn the growing volume of data generated by streaming platforms into actionable business and operational intelligence.
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