Size isn’t everything, says C4’s Underwood

Digital giants Apple and Amazon may be ploughing billions into content, but there will always be room for smaller companies which innovate and are distinctive, Channel 4’s COO Keith Underwood argued at the opening of the IBC2018 Conference.

Underwood told delegates: “Scale alone is not sufficient for success. David didn’t beat Goliath by piling on the pounds. The victory came by being agile, nimble and deploying smart technology.”

The exec, who has taken on the newly-created role of Guest Chair for this year’s conference sessions, set the tone for the programme with a speech that focused on the response by established media businesses to the onslaught of the digital streaming giants.

Underwood, who helped…