• SMPTE confirms IABM industry collaboration for members 
  • New industry partnerships announced as part of SMPTE’s three-year transformation plan
  • IABM CEO ”Collaboration underpins the future success of both the supply and buying sides of the broadcast and media industries”


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SMPTE exective director Barbara Lange: “A synergy that will add great value for our respective communities.”

Two leading media and broadcasting organisations have united to pool expertise across their memberships and share knowledge around industry challenges.

Last month IBC365  reported SMPTE’s plans to drive new partnerships as part of its three-year transformation plan. 

During its annual conference, SMPTE exective director Barbara Lange announced a a new agreement with the IABM which would be signed in the coming months. 

In a statement released today, the IABM and SMPTE have announced a new collaborative agreement where their memberships will share knowledge and expertise.

The International Trade Association for Broadcast and Media Technology (IABM) is a not-for-proft organisation for suppliers of broadcast and media technology and the Society of Motion Picture and Television Engineers (SMPTE) is a global association for engineers, technologists abd exectuives working in the media and entertainment industry. 

The inital stage of the agreement enables members of both organisations to take advantage of the other’s training courses at discounted rates, as well as enabling SMPTE members access to IABM’s Business Intelligence portal.

IABM chief exective Peter White said: ”I’m delighted to be working with SMPTE to enable relevant sharing of knowledge and expertise across our combined membership.

“Collaboration is not just the latest buzzword — it underpins the future success of both the supply and buying sides of the broadcast and media industries. We see media companies increasingly coming together to form alliances in the search for digital speed, scale, and geographical reach, and the same thing is happening on the supply side.”

IABM’s training offering includes a wide range of on-site standard and bespoke courses as well as a number of e-learning courses covering the latest technologies. 

SMPTE’s training includes both instructor-supported and self-learning virtual courses as well as webcasts and podcasts through its well-established online platform. 

As part of the agreement, SMPTE and IABM will continue to explore further areas of collaboration to benefit their members. 

Lange said: “A knowledge exchange with IABM makes a great deal of sense for both of our organisations.

“IABM’s strength is in business knowledge and research, while SMPTE brings expertise in standards-based technologies — a synergy that will add great value for our respective communities.”

During SMPTE2019, Lange also revealed partnership agreements with ConnectTechAsia in Singapore and the Media Production and Technology Show in London.

The agreement is a “milestone” according to White who said it was the start of an ongoing industry collaboration necessary for the developing space.

White added: “With the pace of transformation in our industry only continuing to accelerate, it makes great sense for two of the industry’s top organisations to work together in a partnership to deliver a richer experience for SMPTE and IABM members and help them stay at the leading edge of our rapidly changing business.