Learn about the 3 different types of TV viewing persona, how specialist new entrants are making their mark, and what the key recommendations are for traditional broadcasters and OTT providers.
The nature of television is in a state of transformation. Although delivering video to the viewer is essentially the same, whether, by QAM or IP, the shifting nature of access, consumption, and interaction has caused uncertainty within the industry as it tries to answer a central question in light of shifting consumer behaviour: “what is television?”
In the past, it was easy to define by both the screen and the programming guide. “Watching TV” meant just that: turning on the television set, wherever it may be in the house, and watching whatever was being broadcast. Rightsholders needed broadcasters and cable operators to reach those eyeballs.
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