Storytelling | IBC365

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BAFTA-nominated Ant Boys: "Making a thriller is like making a comedy"

MovieLabs “Roadmap is Becoming The Road”

Netflix's Anna Mallett: "We are always looking for ways to focus on creativity"

Drones, ref cams, emotion: How to reach live sports audiences at scale

L-R Adam Kaczmarski, Creative Producer, Electric Robin, Gau Narayanan, MD Europe, Virtue, Ksenija Koženkova, Head of non-standard Media Partnerships & Innovation, Vinted, Noëlla Neffati, Director of Sport & Entertainment, M&C Saatchi Europe, Mary Ann Halford, Principal, Halford Media Advisory

Advertising shifts to storytelling

BAFTA Albert’s Matt Scarff: “If I had to name one challenge, it would be time”

Film Editor Ant Boys in conversation with Carolyn Giardina, Journalist

Ant Boys on The Invite and AI's promise

Netflix: Giving creators smarter tools

CNN’s Alex Charalambides: Truth will become the asset

Particle6: “Why would anyone replace a real actor on set with an AI actor?”

The team sold out Wembley, 90,000 seats, twice. Across all of its charity matches, the Sidemen helped raise over £14m for their chosen causes.

Sidemen's Tim Haubeil: “Accept that the viewer is an intelligent being”

Virtue EU: “Brands… can start to build universes”

On the show floor, Google Cloud plans to give live demos of agentic media supply chains, automated localisation, and generative media production tools

Google Cloud’s Anshul Kapoor: Scaling production-ready agentic AI

Thypoch’s Simera-C 16mm T1.9 FF surrounded by its cine prime family

Dzofilm’s Thypoch completes cine prime lens range

The Iron Man tripod with the Ankh One-Click Lifting Monopod

Cavix targets faster camera setups

Kase packs a lot into the 85mm F1.4 full-frame prime lens

Kase to bring new 85mm F1.4 prime lens to IBC2026

Bluey Book Reads

Bluey’s Simon Clarke: “Attention is abundant, but emotional connection is scarce”

OBS’ CTO: AI is becoming a productivity super-booster