Channel 4 Director of Strategy and Technology Keith Underwood has taken on the newly-created role of Guest Chair of the IBC2018 Conference.
The position involves acting as the figurehead and brand ambassador for IBC, setting the vision for the programme and increasing awareness and engagement with IBC across both traditional and converging media markets.
As a member of Channel 4’s Executive Committee Underwood is responsible for strategy and corporate development, broadcast operations, content management, corporate systems and the development of Channel 4’s digital products.
His achievements at the public broadcaster include the 2015 launch of All 4, Channel 4’s award-winning video on demand service that replaced 4oD.
“The media industry is experiencing profound shifts in consumer behaviour, competitive dynamics, and technological innovation,” said Underwood.
“Relentless disruption of established business models presents new opportunities and challenges for players across the value chain.
“In this context, I am excited to help bring together a broad and diverse range of contributors at IBC who will share practical learnings of how best to harness the power of disruptive forces.”
Prior to joining Channel 4, Underwood was Vice President of Strategy and Digital Media for Discovery Networks International, covering all territories outside the US. He previously served as a member of the UK Executive Management Team responsible for strategy and business/commercial development.
He has also held strategy-led roles at BSkyB and PwC. In addition, Underwood is Board Director of Digital UK and Parable VR, having served as Chairman of Freeview and a Board Director of YouView.
IBC Chief Executive Michael Crimp added: “We are delighted Keith has accepted this key role.
“Keith brings invaluable experience of broadcast and new media. His strategic thinking around business and technology opportunities will add enormous value as IBC continues to grow its world class content programme.”
The IBC2018 Conference will take place 13-17 September. Register your interest.