Where the worlds of broadcast and broadband intersect, Content Everywhere has become a strong and vibrant community of IBC vendors, and this year it will welcome some innovative new exhibitors.

Content Everywhere covers everything from app development, personalisation, streaming technologies, cloud services, CDNs, content and cyber security, OTT multi-platform delivery platforms and advertising tech.  

IBC Content Everywhere starts today

Content Everywhere: Learning and insight

This year, with IBC2021 taking place 3-6 December at the Rai, Amsterdam, Content Everywhere has relocated to a new purpose-built and expanded Hall 5 to showcase the very latest emerging technologies that are facilitating and fuelling the explosive growth in the consumption of content online.  

IBC2021 will take place 3-6 December at the RAI, Amsterdam.
For more information and to register click  here.

The focal point of Content Everywhere will be the Direct to Consumer/OTT Stage where CE exhibitors will contribute their expertise and insights in a comprehensive schedule of curated panel sessions and presentations specifically designed to help visitors quickly and efficiently expand their knowledge and understanding of the latest trends, strategies and developments in the fast-moving field of online TV and streamed video.

So far this year, eleven companies will be joining the IBC CE exhibitor community for the first time. All are keen to re-engage with existing and potential customers and partners and have the opportunity to demonstrate, face-to-face, how their offerings have developed during the pandemic. The new entrants are involved across the CE value chain.

Eliminating capex from playout

Eliminating capex from playout


With linear TV providers facing more competition than ever, they are under pressure to deliver their linear channels more efficiently while reducing costs. Founded in 2011, Veset is develops cloud-based playout solutions that make it easy for broadcasters, media content owners and service providers to create and deliver linear TV channels. Veset Nimbus is an enterprise-grade cloud playout platform that enables broadcasters and managed service providers to create professional linear TV channels and deliver them to any television distribution platform from OTT to satellite. Veset Stratus is a simplified and economical linear channel management platform.  

Current customers include PLAY, Inc which has integrated Veset’s platform into its own KRONOS cloud playout service designed for the Japanese market; Siminn which is delivering Premier League football to Iceland; BluTV, the Turkish OTT  TV service; Morbido TV, the niche horror content channel serving Latin America, and LeStream, a gaming channel from Webedia being streamed via Twitch.  

The latest versions of the company’s products will be on show at IBC. Veset Nimbus was recently updated to support more output formats, include more graphics, and support live recording. Tools to ensure the smooth playout of live events will also be on show.  



Yuvod uses the Software as a Service (SaaS) model to offer a complete IPTV/OTT solution which has been designed to cut the development time for new video and television experiences to a minimum. Through its own API, Yuvod can fully integrate with other modules and external applications. The company also handles the transcoding required to adapt content for IPTV distribution and has its own optimised and scalable CDN. Comprehensive reporting monitors the performance of the platform and provides insights into the content consumption preferences and behaviours of viewers.  

To complete the end-to-end offering, Yuvod also provides apps for all popular consumption devices as well as Android TV OS set top boxes that incorporate features such as voice control. 




Designed to democratise sports video production and consumption Spiideo Play is a cloud-based live streaming solution that uses AI to follow the action. Spiideo’s intelligent camera system and cloud platform automatically and continuously capture the entire field of play: AI game tracker technology presents viewers with the most relevant images from the heart of the action without the need for camera operators or a director.   

The solution enables teams, clubs, leagues, and broadcasters to earn new revenues through pay-per-view streaming and added value for sponsors: when setting up a match, the organiser has control over how the game is priced for viewers and can select specific sponsors for enhanced exposure. Current users include ice hockey leagues in Switzerland and the US state of Minnesota; a top division professional football team in Finland: and one of the top-ranked high school basketball teams in the US.    

Once a Spiideo camera system is installed, it is accessible at anytime to produce a live stream. By being cloud-based up-front costs are minimised and users don’t have to worry about server updates.  

At IBC Spiideo will be demonstrating new features that empower sporting organisations to produce professional quality audio commentary and graphics from anywhere on any device allowing a commentator to work remotely from the venue.  


FX Digital

FX Digital positions itself as a Connected TV-first technology company working to overcome the challenge of fragmentation in the Connected TV ecosystem. The company has developed OTT applications for brands such as Discovery Inc., GCN, and Eurosport. Its Eurosport OTT application serves 52 markets in 14 languages to deliver premium video content across online, mobile and connected TVs and other devices including Android TV, Amazon Fire TV, Samsung Tizen, Playstation 4 and Xbox One. 

At IBC, FX will be demonstrating how its FX OTT Frontend Framework allows the creation of Connected TV applications using a single codebase, deploying to Native and WebGL, so that common components can be shared across builds, whilst still enabling optimised views across the various platforms. FX believes the approach provides a significant improvement on typical HTML5 web-based applications while delivering performance and scalability.  



NoisyPeak provides a portfolio of video over IP solutions for broadcasters, corporates, government, professional sports and educational establishments. NoisyPeak’s core technology, Uniform Encoding Engine (U-EN2), can scale from one to 32 GPUs to enable video delivery from almost any source to internet- or mobile-connected devices.  

The company has focussed on supporting industry accepted protocols and standards such as MPEG2, H.264, H.265/HEVC, MPEG-DASH, HLS, RTMP, SPTS/MPTS multicast and various DRM systems. Noisypeak also offers a cloud encoding service, which is 100% opex driven,  designed for service providers who need fast market entry. 

NoisyPeak also offers a competitively priced CDN; hardware for on-premises and hybrid turnkey solutions; software for GPU accelerated encoding; a cloud transcoding service for Live and VOD processing; digital watermarking and content licensing services.  



Scalstrm are keen to demonstrate the ease of use, flexibility and performance of its two core products to the broadcast sector at IBC 2021. Built from the ground up on a micro-services architecture, Scalecast Origin can repackage an existing nPVR or VOD library into any OTT format on the fly. It can support up to 650 channels and 80Gbps egress from a single server - scalability that can meet the needs of OTT providers of all sizes. It has already deployed with tier-1 telcos and service providers such as Telia, Elisa, Altibox. Tele2/ComHem, Norlys and Glenten. 

An intuitive Web UI gives the user control over orchestration, operation, statistics, analytics, alerts and configuration. The micro-services architecture also means the solution can be adapted quickly as consumer viewing habits evolve.  

Scalstrm’s Scalecast I2T (Image to Text Subtitle) solution converts - in real time - the image-based subtitles in linear TV content and re-ingests text-based subtitles compatible with OTT devices. It can be used as a standalone solution or as an add-on to Scalecast Origin.  



While HLS and MPEG-DASH are the current standards for HTTP-based live streaming, they are inherently slow and extra delay has to be added to manage quality and scale. Typically, these protocols produce latencies of 10-60+ seconds, which may be acceptable for some live streaming use cases, but not for sports, betting, bidding, financial news, VR or gaming where real-time latency is critical. Millicast believes it has solved this problem by providing global, sub-second live video delivery that scales to any size audience. 

Originally built to replace Flash (RTMP), Millicast believes it is the first company to offer a live streaming CDN based on true end-to-end WebRTC that reduces the latency from publisher to viewers across all devices to less than 500 milliseconds. No special plugins or protocols are required. 


Content Armor 

ContentArmor designs, develops and commercializes security solutions for multimedia content. Its forensic watermarking technologies, which are approved by the Hollywood studios, protect millions of minutes of exclusive content every year to help copyright owners and rights holders in the sports and entertainment industries to deter piracy.  

Founded in 2016, the company leverages more than a decade of R&D which has created an extensive patent portfolio.  


IBC2019 content everywhere exhibition (3)

IBC2019: Content Everywhere exhibition

Friend MTS 

With content pirates becoming savvier, smarter, and more sophisticated, piracy is a direct threat to the industry’s bottom line. Friend MTS focuses on advanced content protection anti-piracy solutions aimed at preserving the value of its customers’ premium content, the viability of their services, and avoiding any reputational risks arising from illicit content redistribution.  

Services and solutions offered by Friend MTS include: forensic video watermarking; fingerprint augmented fully automated global content monitoring and legal enforcement and piracy analytics including measurement of piracy consumption and account monitoring. Smart piracy detection and takedown tools enable piracy to be detected, deterred and disabled in real time. 

The company partners with many leading broadcasters, operators, and rights-holders including SKY, Premier League, ViacomCBS and Univision.  



For those looking to monetise their content offering, Middleman offers a dynamic ad insertion solution. AdIT’s middleware software works with a playout automation system’s playlist, applying user-defined business rules, to dynamically generate a full complement of SCTE 104/35 messages for insertion into the video stream. Frame accurate for both pre-recorded and live content, AdIT integrates with the playout automation system in real time to accommodate late schedule changes.  

Already offering support for Crispin System2000, Grass Valley iTX, Imagine ADC and D-Series and NVerzion playout automation systems, AdIT can be integrated with any playout automation system that is capable of communicating with third-party software.  



Keywords is an automated broadcast monitoring and recording platform operated by Mediatree. Headquartered in France with operations in Portugal and Qatar, the solution has been designed to quickly find relevant television or radio coverage using keywords. The service is designed to enable newsrooms, journalists, producers or media monitoring agencies to identify content anywhere within a few seconds. It is of interest to any organisation - corporation, state, NGO, association, communications agency - that needs to understand the media coverage surrounding a product, service, action or event and its potential impact on reputation. An intuitive web interface allows any user with internet access to discover the right clip at the right time. 

The platform provides around-the-clock access to broadcast coverage from more than 5,000 regional, national and international TV & Radio channels. Real-time alerts are generated when a keyword is broadcast. Clips can be exported for up to a year after the original broadcast. APIs allow the Keywords software solution to be fully integrated into a client’s own platform or service. Current customers include ADAY, Cision, TF1, Bangumi, France Televisions and Mediawan.  

Originally designed around verbal mentions of the keywords, Mediatree will be demonstrating at IBC a new feature which allows the keyword to be detected when it appears as text within the video footage.  


Content Everywhere will be open during the exhibition opening hours for IBC 2021.
The first session on the Direct to Consumer/OTT Stage each day will start 30 minutes after the show opens