Day 2 of IBC SHOWCASE saw the owners track kick off, while sessions on edge computing, IP, monetisation and sport are all available on-demand

Good Omens VFX shot

Day 2: Featuring accelerator sessions on VFX, AI and The TV as object

The second day of IBC SHOWCASE saw the IBC Owner track get underway, while edge computing, IP, monetisation and sport all featured in the main conference programme. 

Red Bee Media, Equinix, Dell, and Imagine Communications all led programme sessions, while the IABM and the IEEE BTS kicked off the IBC Owners track. 

Red Bee Media kicked things off with a session on Managing costs, complexity, and risk in the media and entertainment ecosystem looked at how the industry needs to transform under the threats brought about because of the coronavirus pandemic. It featured speakers from the BBC, RTE, and 3Rivers. 

Another Red Bee panel discussed the return of live sports to broadcasting, which provides a critical opportunity to re-evaluate the business. The Taking the temperature of live sport under Covid panel asked whether sports broadcasters had missed an opportunity during lockdown to bring more direct to consumer offerings to fans. 

“Once the major leagues got up and running did they miss the chance, where stadiums are empty, to provide a DTC proposition or some kind of pay-per-view option for season ticket holders?” posed Jonathan Wilson, key account lead, UK & Ireland, Red Bee Media. 

Red Bee’s final session of the day was on the Transformation of content delivery and linear playout and looks in detail at exactly where Red Bee Media is in the shift to hybrid cloud and managed services. 

All of the Red Bee sessions can be seen on-demand on the IBC SHOWCASE website 

Working from home is here to stay 
Working from home is a trend that’s here to stay according to the IT boss at one of Scandinavia’s largest VFX and animation studios. 

Stockholm-based Important Looking Pirates - which has worked its magic on Netflix’s Lost in Space and HBO series Watchmen and Westworld - has always prided itself on recruiting top VFX talent from around the world. 

In future, however, the firm’s head of IT Simon Cox predicted the remote working models set up during the pandemic would be used to allow it to expand its pool of top artists. 

He was speaking during last week’s Dell sponsored IBC Showcase session, How leading companies large and small derive more value from technology, which is now available on demand.  

Edge of glory? 
Execs from Red Bee, AWS and Equinix unpacked Edge computing, its use cases and business models during the IBC Showcase session, Journey To the Edge - Is the Media and Entertainment industry a leader or a follower – now available on-demand. 

Red Bee Sports

Red Bee: Kicked off day 2 with several sessions including one on live sports

In its latest Global Index Report, data centre and internet connection specialist Equinix defined the need for Edge computing in terms of projects requiring ‘less than 20 milliseconds of latency’. 

Session chair Josh Stinehour - an analyst at Devoncroft Partners - asked the panel whether anyone in media and entertainment actually needed this level of latency, and how the business value could be managed. 

Scoring with IP 
Euro Media Group has lifted the lid on its new modular IP-based remote production system diPloy, which had been set to make its debut in Japan this summer. 

Making the shift from SDI to IP-based production has been a three-year labour-of-love for the French facilities giant, which has a presence in eight countries. 

Euro Media discussed diPloy as part of Imagine Communications’ panel “Scoring with IP” at IBC SHOWCASE – with the panel available on-demand. 

According to Euro Media’s director of operations Timo Koch, the group knew back in 2017 that, if they wanted to make the move into remote production, “IP was the only way to go”. 

“When you look at very large productions in UHD HDR you run very quickly into the limited bandwidth of SDI,” said Koch. 

IABM charts the uncharted 
The IABM kicked off the IBC Owners sessions with a panel discussing its latest report into the state of the media and entertainment technology industry. 

Titled ‘Charting the Uncharted’ – reflecting the enormous upheaval the industry is experiencing - the report is the result of in-depth analysis by IABM’s Business Intelligence Unit of qualitative and quantitative research on the present state and potential future paths for the industry. It is clear, according to the study, that the coronavirus pandemic has compressed fundamental changes that were already slowly underway in the industry into just months or even weeks. The effects of this are far-reaching across every corner of the Broadcast and Media industry, IABM said. 

CEO, Peter White, and head of insight and analysis Lorenzo Zanni, opened the event, sharing IABM’s latest research and analysis of the current state of Broadcast and Media, and how its future is likely to unfold over the coming months and years. 

Check out the Charting the Uncharted session on-demand 

Accelerators: AI shots and VFX archiving 
Day two of IBC SHOWCASE featured three IBC Accelerator panels. 

The accelerators kicked off the second day with a session exploring The TV as Object Accelerator project aim to develop a prototype demonstrating how future TV can be personalised and delivered over IP. 

Speakers include Eluvio CEO Michelle Munson, ITV’s Tim Davis and M&E Unity Technologies’ Mike Wuetherick.  

The next Accelerator session explored the AI-assisted Shot Listing Accelerator project aim to exploit AI to fully automate the process of producing raw and edited content shot lists for news agencies and broadcasters.  

MovieLabs and Universal Pictures will take part on a panel discussing how VFX can be archived as safe and usable formats, and better understand and exploit the value in VFX for film, TV & game assets, and most importantly, future-proof IP through the automation of archiving 3D components. 

All of these IBC Accelerator sessions are available on-demand 

IBC SHOWCASE roundup: Sessions available on-demand