The TV set triumphs at the World Cup

French football fans celebrate FIFA World Cup 2018 win

The FIFA World Cup broke many television and online viewing records around the world, even if US audiences were down this year. But the big winner, in the age of the mobile, was arguably the traditional TV set.

In what is widely regarded as one of the most exciting football World Cups in decades, the most up-to-date audience numbers from Eurodata TV show that the final between France and Croatia was watched by…

Read the full article

ibc365 gated new screenshot v2

Sign up to IBC365 for free

Sign up for FREE access to the latest industry trends, videos, thought leadership articles, executive interviews, behind the scenes exclusives and more!

Already have a login? SIGN IN