Ross Biddiscombe

Ross Biddiscombe is a sports and TV journalist with over 35 years experience and his work has appeared in many newspaper and magazine publications, broadcasting stations and online outlets spread all across the world. His journalism has appeared in titles ranging from The Daily Telegraph and Sport Business to Golf Monthly and Broadcast while his TV work spans National Geographic channel in the UK and SuperSport in South Africa. Over the years, he has also been a newspaper columnist, radio broadcaster, on-stage presenter, TV producer, speech writer, PR consultant and writing teacher. Ross has written 12 books on sports including the highly-acclaimed Ryder Cup Revealed and The Official Encyclopedia of Manchester United.

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    Industry Trends

    Analysis: Why Super Bowl LV saw a drop in viewers

    2021-02-11T10:08:00

    Early analysis of the Super Bowl LV viewing figures paints a disappointing picture, with the continued effect of the Covid-19 pandemic, cable cord cutting and the surge in streaming services given as reasons for the 5.5% drop in viewers.

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    Industry Trends

    Producing a cinematic Super Bowl

    2021-02-04T11:41:00

    This weekend’s Super Bowl LV will look very different with a less-than-half-full stadium of fans and referees in masks, but one thing remains the same – there will be plenty of innovation for the fans watching on TV, including new camera angles and augmented reality graphics.

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    Industry Trends

    Olympic postponement: Consequences for broadcasters

    2020-08-10T16:13:00

    In a Covid-19 free world, the Tokyo Olympics 2020 would have just come to a close, but the coronavirus pandemic means the event has been delayed until 2021. Ross Biddiscombe investigates what impact this is having on broadcasters across the world.

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    Industry Trends

    Live TV sports rights to take a Covid-19 hit?

    2020-06-30T14:44:00

    As sports return to our screens, analysts are predicting a downturn in the sports broadcast rights market. But what will be the longer-term impact? Ross Biddiscombe investigates.

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    Industry Trends

    Covid content bridges the sports gap

    2020-06-17T14:21:00

    As major sports return following postponement due to coronavirus restrictions, Ross Biddiscombe looks at how broadcasters and OTTs have bridged the gap in sporting content.

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    Industry Trends

    Wilder vs Fury II: Fight night set to KO PPV records

    2020-02-19T13:11:00

    Boxing heavyweights Deontay Wilder and Tyson Fury are set for a championship clash in Las Vegas this weekend. But the real winners could be the broadcasters set to air the epic rematch, writes Ross Biddiscombe.

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    Industry Trends

    Super Bowl LIV ratings mount comeback for NFL ahead of rights negotiations

    2020-02-05T12:45:00

    Super Bowl 2020 saw a slight increase in viewing figures for the American Football showpiece for the first time in four years – good news for the NFL ahead of another round of rights negotiations writes Ross Biddiscombe

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    Industry Trends

    Women’s World Cup scores with viewers worldwide

    2019-07-04T13:32:00

    The 2019 Women’s World Cup is drawing to a close, but the tournament has already broken viewing records worldwide, writes Ross Biddiscombe.

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    Executive Interviews

    Sundar Raman: Learn to innovate like live cricket

    2019-06-19T15:54:00

    Sports production needs to take innovations from cricket and lessons from the advertising world by putting consumers first, says Reliance Sport CEO Sundar Raman.

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    Industry Trends

    Super Bowl LIII: Who watched the game?

    2019-02-07T09:43:00

    The final whistle of Super Bowl LIII sounded on Sunday ending its lowest scoring head-to-head in history and the build up to its perennially anticipated half-time show saw numerous high profile drop outs in support of Colin Kaepernick. Ross Biddiscombe explores how the event’s viewership fared.

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    Industry Trends

    Up to the Task: Selling comedy to the world

    2018-11-19T15:56:00

    Gameshow Taskmaster has been a standout hit for UKTV and is now entertaining audiences around the world. Creator Alex Horne and execs from UKTV and production company Avalon explain how the show was exported to 17 countries.

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    Industry Trends

    DAZN: The Netflix of sports?

    2018-11-07T17:48:00

    Just two years old, DAZN has spent hundreds of millions acquiring sports rights in a bid to win subscribers to its subscription streaming service. But will its big spending ways pay off? Ross Biddiscombe profiles the OTT platform that’s disrupting the sports broadcasting industry.

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    Industry Trends

    How Serie A went OTT with IMG

    2018-11-02T11:41:00

    IMG’s entry into the OTT marketplace with its new Serie A service has ramped up the battle for sports audiences on digital platforms after a couple of years of cautious rights buying by the likes of Amazon and Facebook.

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    Industry Trends

    The challenges of niche sports production

    2018-08-17T10:58:00

    Sports federations are increasingly partnering with sports producers to broadcast their niche events, IBC365 talks to leading sports producers about the do’s and don’t of covering smaller tournaments.

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    Industry Trends

    The beautiful game of apps

    2018-08-13T06:00:00

    Sports apps are on the rise, able to deliver subscription income and other rewards to rights holders and sponsors, but we’re likely to see even greater development of the genre to benefit both the sports brands and their fans.

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    Industry Trends

    The TV set triumphs at the World Cup

    2018-07-19T12:27:00

    The FIFA World Cup broke many television and online viewing records around the world, even if US audiences were down this year. But the big winner, in the age of the mobile, was arguably the traditional TV set.

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    Industry Trends

    The serious business of comedy

    2018-06-28T08:00:00

    The business of being funny is no laughing matter. Compared to genres like factual, reality and drama, comedy can be too expensive, too regionally specific and just too much of a risk.

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    Industry Trends

    Has VR scored at the World Cup?

    2018-06-27T11:34:00

    Reviews for VR coverage of the World Cup have so far been mixed. Yet many in the VR industry say it is too soon to judge the technology, and that the best is yet to come.

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    Industry Trends

    Catching the pirates offside

    2018-06-19T09:26:00

    With the Fifa World Cup underway and constant announcements about vast amounts of money being spent on live rights fees, piracy is still too often making a mockery of the industry, writes Ross Biddiscombe.

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    Industry Trends

    Analysis: What Discovery’s $2bn golf deal means for the broadcaster

    2018-06-13T08:18:00

    Discovery’s $2 billion purchase for all non-US television and digital rights of golf’s PGA Tour tournaments could create the largest single sport OTT offering, but why has the broadcaster decided to invest so much in the sport?

More by Ross Biddiscombe