Ross Biddiscombe

Ross Biddiscombe is a sports and TV journalist with over 35 years experience and his work has appeared in many newspaper and magazine publications, broadcasting stations and online outlets spread all across the world. His journalism has appeared in titles ranging from The Daily Telegraph and Sport Business to Golf Monthly and Broadcast while his TV work spans National Geographic channel in the UK and SuperSport in South Africa. Over the years, he has also been a newspaper columnist, radio broadcaster, on-stage presenter, TV producer, speech writer, PR consultant and writing teacher. Ross has written 12 books on sports including the highly-acclaimed Ryder Cup Revealed and The Official Encyclopedia of Manchester United.

  • super bowl liii new england patriots la rams 2019
    Industry Trends

    Super Bowl LIII: Who watched the game?


    The final whistle of Super Bowl LIII sounded on Sunday ending its lowest scoring head-to-head in history and the build up to its perennially anticipated half-time show saw numerous high profile drop outs in support of Colin Kaepernick. Ross Biddiscombe explores how the event’s viewership fared.

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    Industry Trends

    Up to the Task: Selling comedy to the world


    Gameshow Taskmaster has been a standout hit for UKTV and is now entertaining audiences around the world. Creator Alex Horne and execs from UKTV and production company Avalon explain how the show was exported to 17 countries.

  • Justin Edmonds NFL Getty SINGLE USE ONLY
    Industry Trends

    DAZN: The Netflix of sports?


    Just two years old, DAZN has spent hundreds of millions acquiring sports rights in a bid to win subscribers to its subscription streaming service. But will its big spending ways pay off? Ross Biddiscombe profiles the OTT platform that’s disrupting the sports broadcasting industry.

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    Industry Trends

    How Serie A went OTT with IMG


    IMG’s entry into the OTT marketplace with its new Serie A service has ramped up the battle for sports audiences on digital platforms after a couple of years of cautious rights buying by the likes of Amazon and Facebook.

  • British eventing team celebrate gold at FEI source FEI Adam Fanthorpe
    Industry Trends

    The challenges of niche sports production


    Sports federations are increasingly partnering with sports producers to broadcast their niche events, IBC365 talks to leading sports producers about the do’s and don’t of covering smaller tournaments.

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    Industry Trends

    The beautiful game of apps


    Sports apps are on the rise, able to deliver subscription income and other rewards to rights holders and sponsors, but we’re likely to see even greater development of the genre to benefit both the sports brands and their fans.

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    Industry Trends

    The TV set triumphs at the World Cup


    The FIFA World Cup broke many television and online viewing records around the world, even if US audiences were down this year. But the big winner, in the age of the mobile, was arguably the traditional TV set.

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    Industry Trends

    The serious business of comedy


    The business of being funny is no laughing matter. Compared to genres like factual, reality and drama, comedy can be too expensive, too regionally specific and just too much of a risk.

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    Industry Trends

    Has VR scored at the World Cup?


    Reviews for VR coverage of the World Cup have so far been mixed. Yet many in the VR industry say it is too soon to judge the technology, and that the best is yet to come.

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    Industry Trends

    Catching the pirates offside


    With the Fifa World Cup underway and constant announcements about vast amounts of money being spent on live rights fees, piracy is still too often making a mockery of the industry, writes Ross Biddiscombe.

  • Tiger woods 2 tiger woods
    Industry Trends

    Analysis: What Discovery’s $2bn golf deal means for the broadcaster


    Discovery’s $2 billion purchase for all non-US television and digital rights of golf’s PGA Tour tournaments could create the largest single sport OTT offering, but why has the broadcaster decided to invest so much in the sport?

  • Premier League 2017-18 ball being kicked
    Industry Trends

    Analysis: Has Amazon scored with its Premier League package?


    Amazon’s estimated £100 million purchase of an English Premier League football package puts beyond doubt any question that the future of live sports viewing is now in the hands of the tech giants.

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    Industry Trends

    NBA shoots for eSports glory


    The new age battle for eSports audiences and revenues between the world’s top professional leagues took a giant step forward this month with the launch of the NBA’s own eSports league.

  • The Debate Show source Sky Sports 3x2
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    Sports advertising: A whole new ballgame


    Sports advertising, like many other ad sectors, has to tackle the high level of boredom that audiences show for brands, but a new breed of innovative campaigns are targeting fans in fresh ways.

  • Lizzy Yarnold source lizzyyarnold-com
    Industry Trends

    New vision required for women in sport


    Women’s sport may be one of the best opportunities for broadcasting and sponsorship, but is it riddled with too many problems of awareness and underfunding?

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    Industry Trends

    Making sports more TV friendly


    From Tie Break Tens tennis to Power8 Sprints rowing, bite-sized sports are shooting for digital audiences with short attention spans.

  • Tiger woods tiger woods 3x2
    Industry Trends

    The Tiger effect: Woods' impact on TV viewing figures


    Ross Biddiscombe explores the fierce impact Tiger Woods has on clawing in live television audiences.

  • One championship
    Industry Trends

    MMA and the fight for online audiences


    The ongoing fight for TV audiences in one of the world’s fastest growing sports, mixed martial arts, has found a new and unusual battleground.

  • Premier league football crowd
    Industry Trends

    Analysis: Sky and BT secure Premier League rights


    The first-stage announcement about the 2018 English Premier League auction for TV rights this week underlined the end of an era: the days of hyperinflation for EPL rights are over, at least for now.

  • Boys watching super bowl 3x2
    Industry Trends

    Who watched the Super Bowl?


    American football games - the Super Bowl in particular - have always drawn large TV audiences, but with a drop in the number of people tuning into the NFL, what can be done to boost viewing figures and maintain interest in the sport?

More by Ross Biddiscombe