Companies that don’t go with the flow will die, said publisher and broadcaster Andrew Neil, who chaired the IBC2017 Leaders’ Summit. 

”The pace of change is more fundamental and happening more quickly than you think” - Andrew Neil.

The generational changes in TV video consumption mean traditional broadcasters will need to adopt new techniques to attract and engage audiences. 

“They pick and choose, they stream, they go onto iPlayer and choose the shows they want to watch and then they use social media to talk about them,” Neil explained.