IBC is collaborating with adjacent industries, explained IBC Conference What Caught My Eye Producer Terry Marsh.

Marsh said: ”The themes that are really resonating with me this year are the two letter acronyms. 

“The user interface (UI), artificial intelligence (AI) and internet protocol (IP).” 

What Caught My Eye themes

Innovation - How are business models changing? 

Social media  - It’s variety of roles, integrating social media with broadcast models. 

Kit - The playground of new technology across the show floor.