IBC2022: In the heated competition for users, buyers, and ad revenue, the media and entertainment industry is reinventing itself with new delivery and experience platforms. Adtech allows companies to catch up (and get ahead) of a consumer base characterised by rapidly changing patterns in consumption across a growing base of platforms and channels. The acceleration trend is not slowing down: what are the next generation of technologies that will give companies the competitive edge?
TNW Talks AdTech @ IBC will bring the industry player and the emerging technology creator perspective to uncover the next disruptors in adtech.
TNW editor Callum Booth will interview adtech influencers to explore: