The emergent virtual production scene in Wales has been boosted by the arrival of two new world-class facilities in recent months, both secured with the collaborative backing of Media Cymru. James McKeown spoke to Media Cymru’s Deputy Director, Professor Sara Pepper OBE, about the consortium’s mission to put Wales on the global media innovation map.
Cynefin is the Welsh word for ‘sense of place’, evoking a sense of history, identity, and habitat that Professor Sara Pepper uses to define Media Cymru’s mission in making Wales a “green, fair, global and economically sustainable hub for media production and innovation.”
Led by Cardiff University, Media Cymru is a consortium of 22 media production, broadcast, technology, university and local leadership partners from across the Cardiff Capital Region (CCR) which have been brought together to collaborate on a shared vision for media innovation.
You are not signed in
Only registered users can read the rest of this article.
.jpg)
NAB Show New York: The stakes could not be higher
As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
.jpg)
6G-Holonet: Bringing Star Trek’s comms system to reality
As the 6G-Holonet project sets its sights on live entertainment, cultural heritage sites, and immersive media, Alex Buchan, Chief Technology Officer, DTG, reveals the key technological considerations that have ensured the project’s impact.
.jpg)
ULL-timate goal: How streamers are prioritising ultra-low latency
With audiences expecting instant global information, and broadcasters competing against social platforms that deliver clips within seconds, the race is on to deliver ultra-low latency (ULL) as a competitive edge.
RTS Convention: “The prize for standing still simply isn't an option”
AI was largely sidelined at the annual RTS gathering where the fate of public service media took precedence. Adrian Pennington reports.
Content Everywhere at IBC2026: AI moves from hype to action
Companies from across the Content Everywhere ecosystem highlight what they see as some of the most promising industry developments at IBC2026, while calling out areas where they think the industry has room for improvement.
 (1).jpeg)
.jpg)
