Advances in GPU capability and algorithms are among the developments allowing ‘more to be done with less’ as virtual production technology and techniques continue to evolve, writes David Davies.
The trajectory enjoyed by virtual production (VP) over the past 10 years has few recent parallels. From a technology that began to achieve recognition with its groundbreaking deployment on Disney+’s The Mandalorian, but which truly achieved lift-off when pandemic conditions made it an ideal creative component of so many productions, it’s been fascinating to watch the emergence of a whole new area of the media industry occur in real time.
You are not signed in
Only registered users can read the rest of this article.
Beyond the broadcast: Creating modern, multi-platform experiences
As audiences move between television, mobile, social, and immersive platforms, media organisations must create connected experiences that expand engagement without multiplying production costs.
.jpg)
Streaming’s discovery problem: Who will fix viewing fragmentation?
As the number of services and viewing options has grown, audiences have more choice than ever. Yet, for viewers, finding something to watch is often still an exercise in frustration.
.jpg)
Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
.jpg)
NAB Show New York: The stakes could not be higher
As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
.jpg)
6G-Holonet: Bringing Star Trek’s comms system to reality
As the 6G-Holonet project sets its sights on live entertainment, cultural heritage sites, and immersive media, Alex Buchan, Chief Technology Officer, DTG, reveals the key technological considerations that have ensured the project’s impact.
