Virtual production studio Dimension has launched a live events division.
The new division, which is led by Executive Producer Mark Bustard, will aim to harness Dimension’s experience in virtual production for film and TV for live events.
It will work with event producers, attractions, and IP or estate owners to create experiences that immerse audiences in live shows, with virtual performances or inside other worlds.
Dimension Live will provide end-to-end and bespoke services, working from early concepts, real-time visualisations and technical design, through to content production and on-site execution.
One of its first partnerships is with HERE at Outernet, a new live events space in London. It supported Hamil Industries and artist Akiko Nakayama to provide real-time virtual lighting and a set extension on the stage's LED screen for electronic musician Floating Points.
Dimension Live will work across live and virtual concerts or location-based entertainment. Its offering includes digital versions of venues, extending venues through LED screens, creating interactive media experiences, running off-site technical rehearsals and developing convincing digital performers.
Dimension’s virtual production credits include Masters of the Air (Apple), Whitney Houston biopic I Wanna Dance With Somebody (Sony Pictures), Those About to Die (Peacock) and Here (Sony Pictures).
Simon Windsor, Co-CEO and Co-Founder of Dimension Studio, said: “Dimension has a rich, innovative history in live and immersive entertainment. Over the past decade, our team has delivered exciting ‘firsts’ for artists including Coldplay, Madonna, and Sam Smith, and inspired audiences through our 3D and holographic work at visitor attractions and events. Led by Mark Bustard, our new live division builds on this work, bringing the magic and latest benefits of real-time technologies to the world of live events.”
You are not signed in
Only registered users can comment on this article.
US judge calls Trump’s defunding of public broadcasters "unlawful"
A federal US judge has ruled that an executive order by President Trump to defund public broadcasters NPR and PBS violated the First Amendment and is "unlawful and unenforceable."
Canal+ appoints Chief Data and AI Officer
Anne Laure Tingry has been appointed Chief Data and AI Officer of French pay-TV group Canal+.
Bangkok to host first-ever Eurovision Song Contest Asia in 2026
The Eurovision Song Contest is to launch its first-ever Asia edition, with Bangkok selected as the Host City for its inaugural edition.
Broadcasters call for programmable 5G connectivity
A collection of broadcasters and technology suppliers has called on mobile operators to enable standardised, interoperable, quality on-demand (QoD) network application programming interfaces (APIs) for live 5G broadcasts.
Jonathan Newman becomes UKTV’s Chief Commercial Officer
UKTV has formally appointed Jonathan Newman as Chief Commercial Officer, and David Swetman as Director of Content Partnerships and Sales for the UK and Ireland at UKTV and BBC Studios.
.jpg){kind=tracking}
