London’s Garden Studios has launched what it describes as its most advanced virtual production (VP) stage to date, with a key focus on delivering driving shots.
The stage has been designed to accommodate a wide range of vehicles, from cars and motorcycles to large stunt vehicles, buses, and specialist transport, enabling productions to bring complex sequences into a controlled studio environment.
Garden Studios said the new LED volume represents a significant investment in next-generation production infrastructure, designed to support the growing adoption of virtual production across film and high-end television.
Since launching its first virtual production stage in 2021, Garden Studios has delivered more than 150 projects spanning commercials, documentaries, high-end television drama, and feature films.
Central to the upgrade is a fully motorised LED ceiling featuring a 2.6mm pixel pitch panel from Absen, prioritising resolution and black levels to deliver clean, realistic reflections on windscreens and bodywork.
The ceiling can tilt up to 90° to operate as a front LED wall, creating a full 360° volume, and can travel up to 18 metres front to back. This allows rapid reconfiguration from a fully enclosed ceiling to a rain-ready setup. The ceiling area has also been doubled compared to the previous stage.
According to Garden Studios, the stage layout reduces vehicle repositioning, with approximately 90% of camera angles achievable using a single 180° rotation, significantly reducing downtime between setups.
Sam Kemp, Virtual Production (VP) Supervisor at Garden Studio, said: “Lighting integration is key to selling simulated travel on an LED volume. The new stage provides a bespoke image-based lighting workflow that plugs into existing control desks. This allows Garden to replicate a wide range of lighting states, from inner-city neon night to hard sunlight on a winding country lane.”
Garden Studios recently doubled its sound stage footprint with the opening of four new sound stages, bringing the total to eight. Discover more here.
ITV launches Live Addressable+ with Omnicom
ITV, the UK’s largest commercial broadcaster, has officially launched its live broadcast addressable advertising product, Live Addressable+, with an exclusive beta trial in partnership with Omnicom Media Group.
Enghouse Networks partners with INVIDI
Telecoms and media specialist Enghouse Networks and addressable TV advertising provider INVIDI Technologies have announced a new integration that reportedly expands advanced advertising capabilities across IP video environments.
Sports content races ahead in SVOD – Gracenote
Analysis by Gracenote, the content intelligence business unit of Nielsen, has shown that sports have quickly become a foundational part of the subscription video-on-demand (SVOD) content mix and now make up 5% of overall programming on leading services.
Bitmovin wins MUBI deal
Video streaming software specialist Bitmovin has been selected by film company MUBI as its cloud VOD encoding partner for its streaming platform.
Subtitles usage booms in UK, but many ads still need sound – report
Research from advertising platform XR Extreme Reach has found that subtitles have become mainstream viewing behaviour across streaming, social, and broadcast content in the UK, particularly among younger audiences.
.jpg){kind=tracking}
