Join IBC365 on-demand to explore the industry debate on cloud versus on-prem storage, whilst we discover the fundamentals of an integrated storage strategy from production to distribution, and how to balance the capabilities and economics of cloud and on-prem options.

Join below:


Conrad Gouws, Technical Architect, RTE

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Conrad Gouws

Conrad is the Technical Architect at Radió Teilifis Éireann (RTÉ), the public service broadcaster in Ireland, where he is working on modernising and transforming RTÉ’s technology architecture as part of the ongoing digital transformation in the organisation.

Conrad works with the CTO and other stakeholders to develop the technology strategy, ensuring that projects deliver strategic value and are aligned to the technology roadmap. Conrad has led the development of several systems and solutions that are central to RTÉ embracing the cloud, and which have led to significant cost savings and efficiencies.

Previously, Conrad was Senior Systems Engineer in RTÉ’s technology infrastructure team where he designed and supported critical broadcast, media management and playout systems.

Prior to joining RTÉ, Conrad worked for Creative Technologies Ireland, the leading provider of professional audio-visual and broadcast technology systems in Ireland. Conrad was instrumental in the design, delivery and support of studio, production, post-production and broadcast facilities for a wide variety of clients including broadcasters, production companies, sports stadiums, universities, and the Irish parliament.

Russell Grute, Managing Partner, Broadcast Innovation

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Russell Grute

Broadcast Innovation is an independent consultancy specialising in innovation in workflow and solutions for rights-holders, producers and publishers in digital media and broadcasting.

Over the last 12 years Russell has advised on next-generation solutions architecture and media workflow for many blue-chip media IT technology transformations including: Al Jazeera, TV2 Norway, Globecast, Discovery Networks, Ericsson, Red Bee Media, NEP and Formula 1. Broadcast Innovation has always worked with most leading system integrators, mam and cloud solutions vendors and the University of Salford.

The choice of storage solutions which provide improved access to media assets has never been wider. Especially when considering the media supply chain and digital distribution.

Russell is widely experienced in many allied areas such as media and content lifecycle management. And in analysing the unpredictable costs of adding cloud services such as multi-tiered storage, transcoding, cognitive services (AI/ML) to media workflows.


Robert Ambrose, Co-founder and Managing Director, Caretta Research


Rob Ambrose

Rob is a consultant, industry analyst, writer and technologist advising international broadcast and media companies, technology vendors and industry associations. As co-founder of Caretta Research, Rob is working with a team of leading media-tech analysts to help buyers and suppliers make better technology decisions.

He supports multiple leading media technology suppliers on product and go-to-market strategy, and is advising leading broadcasters, streaming services and pay TV operators. Rob holds an MBA with Distinction from Imperial College, London.