This holiday season media companies can expect more than just a little cheer. People are streaming at record levels, subscriptions are up, and strong advertising fill rates are expected to continue. Here are 3 important outcomes from 2020.
1. More people are streaming than ever, and 24% are first time users
Newcomers HBO Max (including HBO), Disney+ and AppleTV+ have now total nearly 150 million subscribers. Total viewing time on CTV Connected TV devices increased…
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