The technology landscape is constantly evolving, introducing new products, defining smarter production processes and offering fresh approaches to traditional ideas.
As the IBC2023 panel ‘Plotting the Effects of Disruption’ suggests, the broadcast, entertainment and media industries have never been so exciting, increasingly transformed and redefined by new technologies like the five we’ve listed below. It’s a list that obviously starts with…
1. Artificial Intelligence (AI)
Artificial Intelligence and Machine Learning are already deeply embedded in a host of modern media production scenarios: Today, AI algorithms and machine learning are already helping to suggest and create new content from archive resources, auto-check technical video standards, provide auto-dubbing and auto colour grading functionality, optimise ad placement and create searchable metadata (through image and speech recognition). The BBFC is...
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Branded entertainment: Money, freedom, and audiences unite
As traditional broadcasters battle decreasing budgets and attention spans, brands have come to the fore as collaborators in an increasingly lucrative and creatively fertile strand of the media business.
FRAMES: Automating the archive end-to-end
Despite the availability of hundreds of generative AI tools, pre-production environments are still struggling to find a semantic archive search solution that is technically feasible and effective in the real world. Enter FRAMES.
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IBC Accelerator: Scaling the future of immersive festival experiences
Stepping beyond the screen, this IBC Accelerator project has set out to meld immersive technology and audience interaction into an entirely new form of audience engagement.
Content Everywhere: From AI promise to commercial reality
If IBC2025 was defined by conversations about artificial intelligence’s transformative potential, the past 12 months have been about proving where it can deliver tangible business value. CE exhibitors now describe a market that has become more pragmatic.
IBC Incubator: Connecting context for end-to-end agentic production
After years of AI experimentation, this year, the IBC Incubator plans to birth a single, agentic brain that can hold every bit of a story’s context from conception to distribution.
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