IBC2023: What to look out for on Day 1 (15 September)

As IBC2023 kicks off on Friday September 15, the show will host a series of sessions across multiple stages.

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Garry Basnett

ITV launches Live Addressable+ with Omnicom

ITV, the UK’s largest commercial broadcaster, has officially launched its live broadcast addressable advertising product, Live Addressable+, with an exclusive beta trial in partnership with Omnicom Media Group.

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Enghouse Networks partners with INVIDI

Telecoms and media specialist Enghouse Networks and addressable TV advertising provider INVIDI Technologies have announced a new integration that reportedly expands advanced advertising capabilities across IP video environments.

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Sports content races ahead in SVOD – Gracenote

Analysis by Gracenote, the content intelligence business unit of Nielsen, has shown that sports have quickly become a foundational part of the subscription video-on-demand (SVOD) content mix and now make up 5% of overall programming on leading services.

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Bitmovin wins MUBI deal

Video streaming software specialist Bitmovin has been selected by film company MUBI as its cloud VOD encoding partner for its streaming platform.

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