In a world where 80% of ad spend goes to outcome-based performance channels, how can TV compete effectively?
Driven by wider industry demand to bring digital and TV campaigns closer together, broadcasters and video publishers are looking to use online search behaviour to enable advertisers to better target connected TV (CTV) ads.
Insights from searches on advertiser websites can provide a window into consumer attitudes, interests and intent to buy something. Search also provides marketers with real-time data that is unprompted, granular and comprehensive, making it very useful for targeting ads...
You are not signed in.
Only registered users can view this article.

Kickstart Day 2025: Programme celebrates power of collaboration on centenary of TV
The IBC Accelerator Kickstart Day 2025 marked the beginning of another year of groundbreaking innovation in media and entertainment technology. John Maxwell Hobbs reports.

From multicast to MAUD: the evolution of MABR
Multicast Adaptive Bit-Rate streaming has been held up as a way for ISPs and content providers to deliver mass-audience streamed content – particularly live events – while ensuring consistency of experience. BT is meanwhile pushing ahead with the rollout of its MAUD variant of the technology.
.jpg)
AI and live production: Experimentation giving way to well-defined applications
Connectivity optimisation, transcription services, and real-time customer support are among the areas of live production where the value of AI-based technologies is increasingly evident, writes David Davies.

ISE2025: Putting the art into artificial intelligence
AI permeated almost every aspect of ISE 2025 but experts and executives were keen to stress AV’s indivisible role in meshing tech with the art of communication.

Coming of age: How virtual production is becoming more accessible as it matures
Whilst the application of virtual production to big-budget tentpole productions will continue, the maturity of workflows and the development of more technical standards will enable the technology to be applied more widely, writes David Davies.