Fremantle has appointed an SVP of AI & Automation to explore possible uses of artificial intelligence across its global business.
The company has promoted New York-based Tom Hoffman to the role. He has worked with Fremantle for almost 17 years and was most recently SVP of Digital & Social Media for the company.
Television Business International reported that the role will see Hoffman search out potential tools that could assist Fremantle’s production and distribution operations. TBI said these tools will be ‘supplementary’ to Fremantle’s existing operations.
Fremantle is one of the world’s largest creators, producers and distributors of entertainment, drama & film and documentaries.
Operating in 27 territories, its slate spans Idols to The Mosquito Coast, The Price is Right to The Hand of God, The Farmer Wants a Wife to Arctic Drift, Family Feud to My Brilliant Friend and Bones & All to Planet Sex.
It is also active in digital and branded entertainment with more than 470 million fans across 2,000 social channels and over 34 billion views per year across all platforms.
Fremantle is part of RTL Group, a division of the international media giant Bertelsmann.
You are not signed in
Only registered users can comment on this article.
BBC appoints Rhodri Talfan Davies as Interim Director General
The BBC Board has confirmed that Rhodri Talfan Davies will act as Interim Director-General, after Director-General Tim Davie officially stands down on 2 April 2026. In doing so, the organisation has revealed that the process to appoint a new Director-General is underway.
Sky unveils plans for major redevelopment of Livingston campus
Sky has confirmed plans for a major investment in an expanded Scottish office in Livingston, having submitted a full planning application.
Christian Vesper steps down as Fremantle’s global drama and film CEO
Christian Vesper is to step down from his position as CEO of Global Drama and Film at production and distribution group Fremantle.
WPP launches single global production platform
Ad agency group WPP has launched a single production brand, WPP Production, to house its global production capabilities and teams.
Base FX opens London studio
Base FX, one of Asia's leading visual effects and animation studios, has opened a London studio as part of a strategic expansion into the European market.
